“Kruzm” is an expression associated with some of the most hilarious, care-free moments shared between Dylan, Zion, Kalani and their friend group. They grew up together on the same street, and though their lives had changed drastically through the years, they made sure to hold on to their Friday night barbecues so that they could connect, talk story, and crack jokes after a long week of work.  It became something they could always look forward to as a source of peace and socializing. This sparked an idea— to create a hydration beverage that represents the personality, flavors, faith, and pidgin language of their home, while also serving as a reminder to slow down, catch up with your friends, make new memories, and Kruzm!